Payments, commerce and tech companies, meanwhile, are trying to stay a step ahead of regulators and lawmakers, and tweak or refashion their brands and reputations so they can boast about privacy protections and reduce the risk of losing profit as customers rethink their loyalties.ĭuckDuckGo, the no-tracking search engine with a name that reflects a childhood play activity, intends to make the most of the ongoing privacy backlash from consumers. With consumers increasingly focused on how their data and web personas are used by eCommerce and other digital organizations, regulators and lawmakers are moving to get ahead of that political and cultural wave.
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